Fendt has the highest position in the market with their tractors

Germany continues to be the largest and most important market for Fendt. In 2005, the market for tractors and agricultural machinery finally turned up after many years of difficulties.

In the first half of the year, there was an increase in the inscriptions of almost 16 per cent for tractors over 51 CV. Fendt believes that this growth will weaken slightly in the second half of the year, such as Peter j. Paffen, Fendt Vice President for sales and Marketing emphasized during the international press conference 2006 held in Würzburg.

The ranking of tractors in Germany remains unchanged, with an interesting, tough and athletic competition for greater market shares. In the segment above 51 HP, Fendt is kept slightly behind the candidate that occupies the first place. Here the position of Fendt in the market has remained relatively stable by around 20 percent during the past four years with an upward trend.

High market share above 101 HP.
The dominant force of Fendt is shows in the professional segment above 101 HP. For five years, the market share has been rising. In 2005, the market share of Fendt came to 26 per cent, the largest by far, and is now even over 28 per cent. An impressive confirmation of the high acceptance of all the series Fendt Vario - a development that can be observed in almost all European markets.

Fendt tractors succeed in export markets.
The continued success of the business of Fendt in export markets has contributed much to the company's growth over the past years. The share of exports in the year 2005 was 63%.

France remains the largest market of agricultural machinery in Europe. Sales of tractors fell 10 percent in 2005, this trend continued in 2006. Against the general trend of decline, the Fendt sales remain relatively stable with around 2,160 units sold, the market share is climbing to 8%.

In Italy, the overall fall was not as strong as in France. Falling 3 percent in 2005 and more than 7 per cent in 2006, the market is now under great pressure. Fendt would however like to keep their sales above 800 units and expand its position in the market.

In Spain, the consequences of extreme drought is still feeling during the years 2004 and 2005, and in 2006 not promises to be better. The market is falling about 10 percent. Nevertheless, Fendt is calculating gain a greater market share and an increase in sales with some 700 units.

In Great Britain and Ireland, the 2005 market was unexpectedly weak, especially towards the end of the year. Because of this, the Fendt sales fell. An increase in sales is expected for the year 2006, placing them environment to 500 units.

From Holland, two importers Abemec and of Vor report of a welcome twist up the market after a long difficult period. After 440 units in 2005, both importers plan to sell around 630 tractors Fendt in 2006.

Central Europe and the countries CIS - an emerging region.
In the new countries of the EU the main markets are being developed. Confidence in the EU is growing and with it the propensity and ability to invest. This applies to the Baltic Republics and Poland, the Czech Republic and Slovakia, Hungary and Slovenia. Romania and Bulgaria will come later. Fendt will organize the regions of Croatia and Serbia through the Centre of AGCO in Slovenia. In Turkey, there is a new importer, and early seem promising. In Belarus, Fendt has achieved a great deal for the first time this year. The company has great hopes for the future success of the company AGCO SM sita Distribution in Moscow, which will market soon Valtra and Fendt in Russia and Kazakhstan brands.

Successful development of the collection equipment.
The business of the harvesters of Fendt has developed positively since the beginning of cooperation with the ARGO group and restructuring in Randers. Step up activities in the Division of the collection equipment more than ever, is an important component of the strategy of the Corporation.
The 2005 campaign was exceptionally successful, although only Fendt could introduce effectively their new products in the business of sales at the beginning of the year 2005. In 2006, they have to sell 150 harvesters - at the end of August, with more than 100 sold harvesters, the 70% mark would have already crossed.

The line of models and the distribution network have to expand even more. Fendt expects a positive development of sales, as soon as the new AGCO SM Distribution company located in Moscow open market in the CIS countries next year. Peter j. Paffen: "along with the growth in Central and Western Europe, soon we will reach the number of units sold which will guarantee substantial synergies in production plants which will allow more growth".

Fendt packing companies also saw success, though sales expectations are low for this year.