The Experience of the Oils of Olive goes up to the tourist buses of Madrid and Barcelona

The Interprofesional of the Oil of Oliva, through the mark Oils of Olive of Spain and with the support of the European Union and the Magrama, is giving important steps in his work of divulging of the culture of the olive oil, putting a special interest in the more than 60 million tourists that visit every year our country. Precisely with the intention to give to know his properties and the varieties of extra virgins that better accompany each type of dish, launches an action of itinerant promotion that develops in the cities with big influx of foreign visitors, Madrid and Barcelona.

Has chosen like support of this action to the classical tourist buses of two flats that visit the most emblematic points of the cities object of the action and that go entitled with the image of the campaign. The users can enjoy of the liquid gold, one of the most recognised products internationally by his properties and his big quality. With frequent stops in the main points of tourist interest, the buses will carry out this campaign during all the month of May in Madrid and Barcelona. They will be 65.000 the tourists that will be able to live the Experience of the Oils of Oliva, thanks to some special brochures that include a selection of the main virgin oils extra monovarietales: arbequina, cornicabra, hojiblanca and picual.

Besides, will receive information on his main gastronomic uses and characteristic organolépticas. In total, and thank you also to the rotulación external of the buses with the lemma ‘Oils of Oliva, all an Experience', expects obtain one million contacts of quality to the term of the three years that lasts the action. This initiative forms part of the campaign of national promotion of the Oils of Oliva, led by the Interprofesional of the Oil of Oliva Spanish, through his mark Oils of Olive of Spain, that has the collaboration of the European Union and of the Ministry of Agriculture, Feeding and Environingingment.