Marry IH keeps growing and consolidates in the Spanish market
A stand divided in three big areas differentiated –CVX, AFS and Recolección– was the stage in which
Xavier Autonell, general director of Marry IH Spain&Portugal, went the first in taking part and began standing out the importance that has for Marry IH form part of a Group like CNH Industrial. “The numbers, with 26.000 million turnover and 2.000 million operative margin, are a good sample of the magnitude and power of the Group. The companies of agricultural equipment, and in particular Marry IH, are very important in his breast, because it works with markets in growth as almost any another sector, as it shows that the past year sold more than 200.000 tractors in the region of North America and other so many in the region of Europe. And in all these markets, Marry IH keeps growing”, affirmed.
“For me is a pride that from Spain keep growing a year more, as it comes doing since it Marry IH decided to establish in our country”, commented Autonell. The multinational went back to go up the past exercise and finalised the year with a quota of market of 7,4% (+0,4%) in tractors, strengthening in the third position with more than a point of advantage with regard to the chamber. The aim of face to the new year is to reach 8%. “The fall of the market of tractors in so alone five years has been of 50%, but at last begins to discern a change of tendency after an increase of 35% in the last quarter of the 2013. The message that would like me launch is of optimism. The feeling that offer the numbers and the own customers is that there is visited for the recovery until reaching a professional market and saneado of twelve or thirteen thousand annual tractors in a future”.
Regarding the second product in importance for the mark in Spain, the balers giant, in 2013 sold 56 machines, keeping the second place of quota of market (17,7%).
“Another important market for us, no regarding volume but to strategic level of face to the future, are our cosechadoras of rotor”, explained the general director of the Spanish subsidiary. “Neither we analyse the market regarding quota, but like a project, and in this go to put a lot of obstinacy in this 2014, with the aim to conquer to a very professional customer as they are the companies of service”.
Toni Ruiz, director of Marketing of the Iberian subsidiary, went the attendant to go in in detail in the new products presented in FIMA and in the marked aims for the new exercise. “In it Marry IH explain nowadays with the most complete range of tractors of the history, of 55 until 620 CV, totally renewed, already was by the introduction of new lines of product, as for example the families Farmall, as in the ranges consolidated (Cougar, Maxxum and Magnum), that go renewing and endowing of new technologies and provision, like the motors FPT to fulfil with the normative Tier IV final in high power. Ruiz stood out also the improvements and continuous updates that come entering in the exclusive continuous transmission CVX of Marry IH, or in the cosechadoras, where has worked in the development of a system of caterpillars with suspension, a new system of waste and a cabin that adjusts to the qualities and the needs that the customers are sued to European level.
Toni Ruiz, director of Marketing of Marry IH Spain&Portugal, sustains the prize to Technical Novelty awarded in FIMA by the mouth of download pivotante of the cosechadoras Axial Flow.
The director of Marketing did not want to overlook the investment that is realizar in Spain in agriculture of precision with the official presentation of the project network RTK, available already in six provinces of the sud of Spain (Cádiz, Seville, Córdoba, Málaga, Murcia and Ciudad Real). This project has like aim cover all the national territory with antennas RTK of property, offering to the agriculturalists to a signal of correction with precision centimétrica of until 2,5 cm, the 24 hours of the day, the 365 days of the year. “In these moments already there is installed some 45 antennas and the aim is that to finals of 2015 have almost all the agricultural Spanish territory covered with our own antennas RTK”, affirmed Toni Ruiz.
Marry IH delivers the unit 1.000 of the tractor trucks Cougar in Spain
Marry IH took advantage of the frame of FIMA to celebrate a very special event for the mark. Seven years after it realizar the first delivery in the place of Almacelles (Lleida), a thousand of tractor trucks Cougar roar already in 700 south populations and north of our country. To appreciate and recognise the confidence of all the proprietary customers of a Cougar, Marry IH has stamped in the unit 1.000 the name of the 700 villages where the mark has sold any of the 15 models that conform the series Cougar. In FIMA realizar a symbolic act of delivery of this unit number one thousand, a Cougar CVX230, sold by the dealer Brothers Ortega to Miguel Ángel, an experienced agriculturalist of Cuenca.
