Interview to Laura M. Alanís Muñoz, director of Communication and Marketing of GER Technology in Air conditioning

The final balance is certainly positive. GER Strong bet by the presence in fairs of the sector, as it is the best forum of exchange of opinions manufacturer/distributor-customer.

Close with good flavour of mouth this edition of Figan thanks to the professionals of the agricultural sector-grazier that have visited our stand and, especially, thanks to all those that have interested by our products.

Trust that little by little, between all and aunando efforts, the technology and the agricultural sector-grazier go, if it fits, more than the hand, with the end to be competitive no only in Spain but intra and extra comunitariamente. Definitely, Figan is a good platform to llevar this aim.

Carry years considering like product crashes of Figan ours line of product Humer, modules evaporativos that refrigerate by ‘the system evaporativo'.

True is that this year they have stood out the hot air generators of the series Wind-Bio that work by means of fuel biomass, well was pellet or other biofuels like the shell of almond, bone of olive, etc. The assistants to the sample have interested by the product, no in vain the price of the fuel fossil does almost inasequible and the market sues alternatives to the products that work with the same. Already we detect this tendency in the Fair Air conditioning 2013, in Ifema (Madrid).

Stand out that our line Wind-Bio consists of three series: the series Wind-Bio domestic, the series Wind-Bio industrial and the series Wa-Bio multiopcional. Said generators produce from 20.000 until 600.000 kilocalorías, which does us susceptible to answer to a big demand no only by the adaptability of our products, but by the possibility to give answers to a wide spectrum of needs.

For the moment are working very hard to attain that these 45 years turn into other a lot of more, thus we devote each day, and this year more if it fits, to investigate and to innovar with the purpose to offer the maximum quality to our customers.

Is possible that do a special act. Nevertheless we do not go it to desvelar still to keep the factor surprise. Definitely, this support will be the first in being connoisseur of those activities that celebrate with reason of the 45 anniversary.

Really has been a gradual growth the one who has done us arrive until here. We begin in the year 1968 commercialising equipment of air conditioning portable, and went in the year 1983 when us aventuramos to the production of equipment of air conditioning, specifically evaporativos (Glacier), fruit of the knowledge and specialisation in the market that had provided us the 15 years of bagaje previous. Also it does roughly 30 years that come producing Humeres, one of the most sued products in the sector grazier. Later, it does some 20 years, launch to the market the hot air generators that would conform the mark Wind and in last place, 10 years ago, launch to the ours market UTAs (Units of Treatment of Air).

The field in which we move us, that is to say, the air conditioning, is in continuous movement and GER has known to adapt to the situations cambiantes. It would dare me to say that that has been the key factor to the hour to be able to fulfil years, until bringing us today to this interview that commemorates our 45 anniversary.

From the beginning have been present in the industrial state and grazier. It was in the year 1998 when us adentramos also in the agricultural.

Likewise, would form part of this family the Series Wind-Bio (biomass) divided, as it stood out before, in three distinct series: Wind-Bio domestic, the series Wind-Bio industrial and the series Wa-Bio multiopcional.

This series has allowed us position us like one of the most important manufacturers of generators biomass in the market. These equipment differentiate of the competition in the fact that they work with crowd of biofuels and in that thanks to his robustness and the kit of automatic cleaning, offer a lot of comfort to the hour to use it.

Regarding marks it Glacier, the greater brother of the big family of products GER, consists of a total of twelve products, more the corresponding accessories.

Regarding the mark Humer, one of the most sold products in the sector grazier, offer modules evaporativos in three distinct formats with the end to refrigerate by means of system evaporativo.

The mark Ventigran, composed by a total of ten series, offers products whose end last is the ventilation. Ventigran And Humer go of the hand forming a group when the aim of the installation is to refrigerate, no only ventilate.

Regarding our units of treatment of air, stand out that they exist a wide rank of configurations, functionality and distinct capacities, thus the customer has to consult to the technical department-commercial (Technical Office) to the hour to ask product, as each design is only and 100% customised to the needs of the customer.

The electrical equipment and of regulation under the umbrella of Measure and Autoven, which commercialise, would include regulatory of speed, microprocessors, automatic controls of windows, as well as the recent incorporation of photovoltaic solar panels, among others, conforming all these marks the big offer of GER.

Would be difficult to answer to the question of which has more presence as all are very sued. Nevertheless, as it indicated before Glacier, Wind and Ventigran are strongly implanted in the market. Sample of this, in function of a study realised after the closure of Figan, is that 70% of the visitors to our stand already were users of said marks.

Are safe of this, thus GER has not doubted in investing in the investigation of equipment of air conditioning that work with biomass. We carry more than two years working in the conceptualización and conception of our products Wind-Bio and at last present officially the same in the Fair Air conditioning 2013 that took place in Madrid the past month of February.

The received of the same has been really satisfactory, even has surpassed our expectations. To way of anecdote will say him that some of our customers no only interested by the generators Wind-Bio from a professional punto but also to personal title, as they wanted them for his houses. This is like this, think, by the format that offer: compact generators, of easy location by his rectangular form.

Would stand out that it tends to the mechanisation of all those tasks that previously were manual. It looks for the comfort and sample of this is that in Figan 2013, one of the most sued products have been the electronic equipment.

Carry years exporting to south countries of Africa, Arab Emirates Joined, France, Australia and South Africa. Although, have in mind llevar several actions in this field along this year and the one who comes.

The 2013 presents with a lot of optimism and win to struggle for keeping on being pioneers in the sector. We know that it is important to invest in investigation and thus we do not leave neither a second to look for formulas that go on doing us competitive.

For the moment, go to continue betting by the products Bio. Besides, it is possible that launch to the market a new product of own manufacture, although it will communicate in the timely moment. Meanwhile, know that GER follows stepping strong in the field of the air conditioning and that expects to fulfil 45 years more and can communicate it.