The Boston Quality consultancy Group (BCG), company of quality consultancy and quality consultancy of business strategy of recognised international prestige, has designated to
BASF as one of the 50 more innovative companies of the world together with other companies like Apple, Google or BMW. BASF Has been the only chemical company included between the 25 first positions of the ranking annual and only General Electric situates by in front in the sector of Products and Industrial Processes.
From 2004, BCG has interviewed to more than 1.500 managerial heights of a wide variety of countries and sectors to help to shed light on the state of the innovation. The past 10 January BCG published the ranking 'The Most Innovative Companies 2012: The State of the Art in Leading Industries'.
The report indicates that “BASF possesses a wide network of innovation, with near of 10.000 researchers in 70 centres of global R&D that work in thousands of projects and associations of cooperation”. Besides, “BASF presented 1.050 new patents in 2011, what situates it in the first position in the chemical sector. His investment in R&D in 2012 was of 1.600 million euros, what supposes an increase of the 50 percent from 2005. The directors of the company sustain that the investigation and the development will be a still greater priority en el futuro”.
In the report mention four shots that share the most innovative companies: cultivate the understanding in depth of the customer; answer to the market economy; engage to the high steering, and endow of personnel to the projects of effective form and multidisciplinaria. “We observe these and other shots in the chemical company BASF, that has gone in for the first time in the list of 2012 of companies more innovative occupying the position 23”, indicates BCG. “This company directs his efforts in innovation to niches of market with a differential growth and a current or future profitability high. The final aim is to leave to develop exclusively individual molecules and create also systems that combine chemical products, technologies and know-how on application in 13 areas of growth of high priority so miscellaneous like the transport and the biotechnology for plants”.
BCG Does quotation of specific form of the catalysts for mobile broadcasts and the project of resistant corn to the drought with Monsanto to illustrate the amplitude of the platform of innovation of BASF. Likewise, it quotes the strategy 'Believe chemical' and his will to range “his efforts of innovation with the sectors of his main customers”.
